Marketing and Social Media Executive

Business Services Closing: June 28, 2024

The Role:

We are seeking a dynamic and creative Marketing and Social Media Executive to join our team at BCR Law LLP, a local full-service law firm. The ideal candidate will be passionate about digital marketing and social media, with a keen interest in the legal industry. They will be responsible for developing and implementing marketing strategies to enhance the firm’s online presence, attract new clients, and engage with our current client base.

Core Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to promote the firm’s services and enhance brand awareness.
  • Manage website and all social media platforms, including but not limited to LinkedIn, Facebook, and Instagram, with a focus on creating engaging content, increasing followers, and driving website traffic.
  • Manage the output of compelling content, including articles, blog posts, infographics, and videos, that resonate with our target audience and showcase the firm’s expertise.
  • Monitor social media channels for relevant conversations and opportunities to engage with potential clients and industry influencers.
  • Collaborate with internal teams, including lawyers and partners, to gather insights and develop content that aligns with the firm’s goals and objectives.
  • Analyse and report on key performance metrics, such as website traffic, social media engagement, and lead generation, to track the effectiveness of marketing campaigns and make data-driven decisions.
  • Stay up-to-date with the latest trends and best practices in digital marketing, social media, and the legal industry, and identify opportunities for innovation and growth.
  • Assist the Business Development Manager with the development of marketing materials, presentations, and proposals to effectively communicate the firm’s capabilities and value proposition to prospective clients and intermediaries.
  • Attendance at events with / without BD Manager to ensure event set-up achieved and assisting in costing, researching and booking venues.
  • Take responsibility for costing, ordering and re-ordering BCR branded items following discussions with the BD Manager and Managing Partner;
  • Be a primary point of contact for potential charities / organisations who contact BCR seeking financial support and review details of sponsorship requests with the BD Manager;
  • Be the first point of contact for relevant staff and team events entered by BCR and organise teams for events. 

Key Skills:

  • A qualification in Marketing, Communications, or a related field would be desirable but not essential.
  • Minimum of 2-3 years of experience in digital marketing, social media management, or a similar role, preferably within the legal or professional services industry.
  • Strong understanding of social media platforms, analytics tools, and digital marketing techniques.
  • Experience with paid ads and proficiency in platforms like Facebook Ads Manager.
  • Excellent written and verbal communication skills, with the ability to craft compelling content for different audiences and channels.
  • Creative thinker with a passion for storytelling and brand building.
  • Highly organised, with the ability to manage multiple projects and deadlines simultaneously.
  • Proven track record of driving measurable results through digital marketing and social media campaigns.
  • Familiarity with SEO principles, website analytics, and email marketing platforms is a plus.
  • Experience with graphic design tools such as Adobe Creative Suite and Canva.
  • Some experience of WordPress and Mailchimp or similar platforms would be beneficial.
  • Job Title Marketing and Social Media Executive
  • Department Business Services
  • Closing Date June 28, 2024
  • Residential/ Employment Status Entitled (5 years residency required)
  • Location Jersey
  • Reporting to Managing Partner/CEO
  • Level/Salary Range Market
  • Position Type Full time (35 hours)
  • HR Contact Alison Gates (Practice Manager)
  • Start date ASAP
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