Things that nourish me:
Spending time with my family and friends / Merlin my black and white cat / Walking the lanes in Jersey / Premiership Champions Liverpool FC / Listening to Americast and Newscast political podcasts / Corbiere Lighthouse / Fleetwood Mac / Kate Bush / David Bowie / Reading / Softball
Expertise
Humanity
Caroline is the Head of Marketing within the Management Services Team. She is responsible for the development and delivery of the marketing strategy, marketing campaigns, brand revitalisation, PR and events. Caroline has over 25 years strategic marketing, project delivery, communications consultancy, proposition strategy, product development and governance experience in the financial services industry. She also has experience in supporting vulnerable customers, introducing significant improvements across businesses to ensure they were fully supported.
When I first started work and spoke to my marketing colleagues, I was always fascinated to hear about what they were doing, and it felt like they had the most interesting job in the business.
I then made it my goal to have a career in marketing and after a lot of hard work, I am delighted that I was able to make this happen.
There are so many different aspects to marketing, from PR to product pricing, communication to customer experience, social media to strategy (and much more) and along with an ever-changing world of how we engage with our customers, continues to make it both a challenging and interesting career choice, one I am glad to have made.